The last few months have been marked by a series of abortion bans in no less than nine states, restrictions that threaten the reproductive rights long protected by Roe v. Wade. Members of the fashion community have expressed outrage on social media, but few brands have taken a public stand—until today. This afternoon, Marc Jacobs announced the first charitable collaboration of his newly launched THE Marc Jacobs collection, a partnership with pop star Miley Cyrus’s Happy Hippie Foundation with all proceeds going to Planned Parenthood.
The messaging behind the project couldn’t be more clear—women’s bodies are their own. The limited-edition pink sweatshirt which features a topless Cyrus playfully holding a sliced grapefruit and the words “Don’t Fuck With My Freedom” hammers the point home with a cheeky visual. While Cyrus has incorporated similar imagery into promos for her new She is Coming album, the concept is especially politically resonant right now.
The hoodie, which launches online today, continues the work Cyrus and Jacobs began back in 2016 with a series of collectable T-shirts shot by artist Marilyn Minter. At $175, it fits with the accessible nature of Jacobs’s latest label while providing a considerable donation to an organization whose mission has never been more relevant.