According to a 2015 survey, 94 percent of millennials report making personal commitments to improvement (compared with 84 percent of baby boomers and 81 percent of Gen X-ers) and said they were willing to spend, on average, $300 a month to accomplish the task. In other words, self-improvement has never been more in fashion — and savvy brands like Coach have been quick to capitalize.
The brand’s new pop-up, Life Coach, created in collaboration with the set designer Simon Costin, will include four elaborate and surreal rooms, and the goal of the interactive experience is to prime guests for self-revelation.
“Whether you call it mindfulness, spirituality or self-help, seeking answers is the new pop culture,” Carlos Becil, the chief marketing officer at Coach, wrote in an email. Which is why the company will be treating visitors to free sessions with mystics, including the tarot card reader Hoodwitch and the astrologists AstroTwins, as well as games and exercises designed to encourage self-expression and creativity.
To keep things purely experiential, Coach is not offering any goods for sale. Which is just as well, because, as Marshal Cohen, chief industry adviser of the NPD Group, said: “Today’s consumers aren’t interested in buying a brand, they’re interested in becoming one. They’re interested in building a better themselves, and then sharing that with the world.” In that way, Life Coach’s ultimate product is one you can’t put a price on.
The Return of the Polo Shirt
The polo top is enjoying a hip renaissance — and it has nothing to do with prepsters or polo players. Today’s iterations, in fine fabrics and bold retro color, are far more likely to be seen at a dive bar in the East Village than on the golf course. Just don’t pop that collar.
Slingbacks for the New Guard
The buzzy New York label Lorod continues to charm fashion’s elite. After introducing a 10-piece collection in spring 2017, the label was promptly picked up by the cool-makers Opening Ceremony and La Garçonne, quickly followed by the luxury go-to Bergdorf Goodman.
Then it caught the eye of the shoe maestro Manolo Blahnik, who has collaborated with Lorod on a capsule collection. The slingback pumps, in red and navy suede with the contrast stitching often found Lorod’s work-wear-inspired garments, are a grand marriage of the new and old guard.
New in Beauty: Bacteria
The cult French skin care line Orveda is coming to the United States, thanks to the good folks at Saks, which is introducing it on its new beauty floor. Here’s why this is something to be excited about: The company, the brainchild of Sue Y. Nabi, a former L’Oréal executive, is at the forefront of just about every development sweeping the beauty industry. It’s vegan, clean (no parabens, phenoxyethanol, artificial colorants, mineral oils), sustainable (uses less than 5 percent plastic across the line), and name-checks enough of the latest biotechnology to satisfy any science enthusiast.
Orveda relies mostly on prebiotics found in marine enzymes, kombucha bio-fermented black tea and other natural products to induce growth of the skin’s “good bacteria,” which is often wiped out by products that are too harsh. Its most recent release, Prebiotic Emulsion, is a three-in-one hybrid that can be used as a moisturizer, primer or intensive weekly treatment.